PROJECT

CLIENT

YEAR

The Cause of Effect–Editorial Design

Independent Press

2018


In this visual anthology four stories, including Darwin’s origins, the development of the first Xerox machine, the brains perception of reality and an actors method are merged into a single study on the cause of effectiveness and process.

Embracing process through story inspired the development of the CMYK and Ben Day dot motif. The result was a cohesive visual experience in an active state of construction.